Public Relations

  Public Relations is managing the spread of information between an individual or an organization with it's publics. Today, public relations campaigns are becoming more popular in the modern day societies. In this post I'm going to discuss the 4 step Public Relations process which includes; Research Planning Implementation  Evaluation 4 Step Public Relations Process RESEARCH   Research is an essential part of the job, it can be primary or secondary research. To make the   research more efficient there is need to draft and answer the following questions:  Who do we want to reach?  What do we want them to do?  What messages do we want to communicate to each public that will encourage desired behavior, increase knowledge and change attitudes? Writing a Public Relations Plan (the 10 Steps)   The 10 steps for writing a public relations plan will give you the framework to assess any public relations situation – even if you are faced with a case study